Let’s take a look at the overall challenges inherent to responding to viral misinformation.
1. “A Lie Can Travel Halfway Around the World While the Truth Is Putting On Its Shoes”- Mark Twain
2. Revenue Model
There is not much incentive today for someone to spend hours on disproving or proving particular theories. Not only does it take a lot of time, but often the amounts of likes and exposure is much smaller than the original inflammatory information being responded to.
One approach which is gaining a lot of steam is the person to person support model. Patreon, buy me a coffee and other virtual tipping kind of models are very useful. We can suggest high contributors to add these to their profiles and encourage readers to contribute to them directly.
In the future a crypto-backed, revenue or equity share model may be something that will help distribute the value benefits of massively cooperative platforms.
**As usual this is a work in progress